Facebook is one of the hottest social networks for business owners.Everyone wants more Facebook page likes to explore their brand or Business Reach. There are now an estimated 50 million small businesses using Facebook to promote their brand and connect with their customers. There’s no doubt that capturing the attention and loyalty of your target audience on Facebook is very important.
Most marketers know how to increase Facebook page likes quickly through Facebook’s paid advertisement platform, but there are plenty of ways to grow your likes without spending single penny.
This article will give you the best practices to generate more Facebook Likes in free, online as well as offline.
1. Publish engaging content with images:
It’s important to publish entertaining and interesting posts on a regular basis to engage your followers, and always keep an eye out for the posts that get the most engagement in social media. If your posts are valuable for your followers, then they will share your posts with their friends, into their groups, and helping you to increase your Facebook likes.
Images are among the best types of post for driving engagement. So make sure to publish your post with minimum one image. Many business owners find this to be the popular strategy for getting the most engagement. Funny, inspirational, educational or motivational images are great for increasing likes, comments and shares.
2. Use Facebook’s Page Plugin (formerly Like Box) on your website or blog:
A great strategy to increase page like is that visitors may like Facebook page directly without leaving your website at all. Including a ‘like’ box in a sidebar of your site is the perfect way to achieve this. The inclusion of faces of other people who already like your page is a clever way of saying ‘look how popular I already am!’
3.Schedule your Facebook posts at the Best time:
When I say that try to publish a post at the best time (based on your target market), I mean to say that utilize the time when people are most likely to click on your post. There are both, best days to post an update as well as best time in a day to post an update, for maximum exposure.
The best time to post an update on Facebook is around noon to 1:00 pm to 3:00 pm.
Similarly, the best days are Thursdays and Fridays for better engagement and Saturday & Sunday for more shares. Combines these timings to create a perfect posting schedule and stick to it.
4. Keep your posts short and sweet with minimum promotional content:
Social media experts suggest 80/20 – Posting Ratio: Non-promotional content should be 80% of the Post and promotional content should be 20% of the Post. This number may vary depending on your business, so see what works best with your audience. Some research seems to suggest that shorter posts (those between 100-119 characters) may result in the highest engagement. Other research suggests keeping your character count to 40 characters or less for optimal engagement.
5. Optimize your Facebook page’s SEO (search engine optimization):
Your Facebook Page is the first thing, people see when they come to visit you on Facebook. Let your visitors know why they should like you! Create a catchy description and make sure you categorize your page correctly. Use relevant keywords in your title and about section, Make sure your profile is complete and contains your address, phone number and hours of operation (if applicable). Add your web address of your website and other web properties. This will help to know about your Business nature, to your potential followers & facebook. This is very useful for seo Purpose which can increase your Facebook likes even more!
6. Add a link of your Facebook page in your emails:
Your business probably sends hundreds if not thousands of emails daily. The email signatures you use are not something to take lightly. These generally include your contact information, but many companies now include a links of their Facebook and Twitter pages also in emails.
You may send a brief email, inviting your contacts to connect with your business page on Facebook. Lead generation tactics and promotions by sending out a newsletter, asking them to Like your Facebook page. Make sure they know you’ll be sharing the latest deals, content, and promotions to increase Facebook likes.
7. Promote your Facebook Page, everywhere:
Ask friends, business partners and other contacts to like you on Facebook page & share your content with their friend groups. Once you’ve got great content on your company’s Facebook Page, make sure and promote your Facebook Page on your website (homepage, plus header or footer), your e-mail signature, marketing e-mail footers, business cards, and all other digital marketing materials. Make sure to make it as easy as possible for your audience to get to or like your Facebook Page with one click.
8. Be active and Post regularly:
Posting updates strategically result in increased Facebook likes for your Page, however you need to do it on a regular basis to keep your Page growing.
How often should you post? There is no magic number but many best practice guides suggest 3x a week to once a day. Posting sporadically sends the message that you’re not serious about your page. People are unlikely to like your Facebook page if you don’t post regularly. If you want people to show interest in your page, you need to establish a regular pattern of posting useful and relevant content.
9. Add a “Like” button to your website’s header & on the ‘thank you’ page of your site:
Having a Like Button in the top-right or left corner of your website is an easy way to drive new Likes over time. For a number of our clients, this has been a constant driver of new Likes every day. It won’t get you a ton of Likes all at once, but having it there doesn’t hurt anything, and over time those Facebook Likes add up.
Add prompts and CTAs to like your Facebook page on the thank you pages of your landing pages and popups. People that have already converted on one of your campaigns are much more likely to like your Facebook page.
10. Share your Facebook Business page:
If you already have a personal profile on Facebook, the best way to start building an audience is to invite your ‘friends’ to ‘like’ your page. The easiest way to do this is to share the page on your own personal timeline.